Business promotion determines the strategies used to communicate with the general public for the sole purpose of influencing their thoughts and decisions, to show interest or buy their products and services.
Although advertising refers specifically to the method or practice of promotion, business promotion is a broad and comprehensive term that applies to all forms and means available for development.
But, not relying heavily on the technical jargon of a word or phrase, it should be understood that the terms Advertising and Commercial Promotion are used to promote a product, service or company in their own right.
What is classified as a business promotion?
Business promotion is a sustainable business that requires a lot of practice to achieve excellence; There is no room for error. Every opportunity must be changed at the point of potential income, and this is easier said than done.
Two “golden rules” that need to be remembered when promoting a business:
- This must be done consciously. Regardless of how large a product or service is, concentrated efforts must be single and direct, no delegation of responsibility will help.
- it is a budget activity; however, costs can be carefully studied and used to achieve maximum profit.
Some economic means of business promotion.
a) Virtually every withdrawal received from the office should be an advertising tool: commercial stationery such as letterhead, envelopes, business cards, etc. It should contain an address, telephone, fax, URL and everything that can serve as advertising. Also, emails, outgoing faxes, invoices, receipts, etc. They must have identification lines that may be visibly associated with your company or product.
b) Well-written articles or blog posts that appear in magazines, newsletters or publications that are read by your niche market audience can direct the flow of the company to the company. For example, a website design company may talk about design and ease of use, which is very informative; Similarly, a real estate agent can write about design or home improvement to generate interest and create a sequel. But the content must be specific, reliable and interactive to invite comments and build a network.
c) An information press release in a leading publication with full coverage is a safe tool for commercial promotion. Especially for receiving information about new products, concepts, services, and brands, news should quickly and easily reach the target audience. Additional information about the company’s achievements, such as awards won, organized and sponsored events, will serve as an incentive to drive traffic to the site.
d) Spending time on social networks is a great way to promote a business and expands the possibilities of interaction and interaction one after another with large groups of people.
e) Marketing friends or promotional events with additional business partners is very useful. Thus, the audience reach will undoubtedly double, and the cost will be halved, which makes it possible to better use expensive promotion
e) Gifts – excellent promotional material for business. Any small, inexpensive brochure that comes with a product or service is an excellent advertising tool and instantly connects on a human level. The idea of gifts, customer remuneration, and additional services offer such an incentive that people communicate and be in touch.